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Questions That Sell by Paul Cherry

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Construction

Selling bricks is not all that exciting, but it is possible to quantify costs. Jackie sells bricks to home owners building new houses and construction companies creating new neighborhoods. It is difficult to convince either of these parties to use bricks because they are more expensive than other building materials. Jackie has found a great way to market her bricks to both home owners and construction companies. She simply presents each side with some facts:

  • Bricks hold heat better than other materials, so in the long run you will save on heating bills.

  • Unlike siding, which needs to be replaced after years of wear and tear, bricks last a lifetime.

  • Studies have shown that, all other things being equal, a brick house will sell for 15 ...

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