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Questions That Sell by Paul Cherry

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Why These Questions?

By using these techniques you can make the questions you ask prospective clients more powerful, engaging, and effective. Asking better questions will:

  • Motivate your prospective customers to do the talking. This requires that you fight your instincts to demonstrate all of the knowledge you have about your product or industry. Instead of boring a prospective customer, get her to open up to you by asking intelligent questions and then listening to her answers. Dale Carnegie, author of How to Win Friends and Influence People, states that you can make a more significant impression on another person in ten minutes if you show interest in that person than if you were to spend six months talking about yourself. Asking good questions ...

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