No business can survive without periodically assessing its competition. Similarly, no business can thrive without a keen awareness of the trends affecting its industry. As you serve your customers, then, you should ask questions about these two very important aspects of business.
These questions will force your customers to focus on the future while critically analyzing their present situation; they will have to ask themselves, “Can I get where I want to go with what I have now?” No matter what the answer, you will have provided them a valuable service by getting them to answer the question. Here are some great questions about competition and trends:
How do you differentiate yourself from your competitors?
In the next three ...