November 2021
Intermediate to advanced
208 pages
4h
English
This book began as a March 2020 magazine article in Knowledge@Wharton, the online business journal for the Wharton School of the University of Pennsylvania. My friend and colleague Jeff Pundyk, coauthor of that article, had suggested that I develop some of my ideas into “thought leadership” pieces. When Jeff suggests an idea, I listen. He was publisher of The McKinsey Quarterly, and as far as I’m concerned, he’s got an MBA in thought leadership. Based on that article, we started to think about this book. Around that time, Jeff was recruited by Deloitte to be its guru of thought leadership. Thankfully, he left me in good hands by recommending business writer and author Charlie Slack, who made this book better in many ways. I ...