CHAPTER 10
Selling Your Company
Several years ago, I met Eric Gregg and Scott Hedrick, a pair of entrepreneurs from Raleigh, North Carolina. I liked them right away. They were bright, funny, optimistic, hardworking, and absolutely fearless. Starting with a bare idea in 2008, Eric and Scott had built their company into a fast-emerging producer of conferences—branded as Digital Summit—for the digital marketing industry. Like many successful entrepreneurs, as their company transitioned from a startup operation into a recognized player in the field, they were getting restless, looking to be rewarded for the value they had already created. When I met them in 2016, they had been approached by a potential buyer and felt ready to consider a sale. I ...
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