5
STRATEGY
We’re All Tech Companies Now
Nowhere is the human—and human agency—more central than in strategy. That is where the capacity to make a difference in performance is limited only by the imagination of humans—especially those in the C-suite. They are responsible for negotiating a future in which radically human technologies will set the terms of competition and further separate leaders from laggards. That is what we mean when we say that all companies, in every industry, are now technology companies and all CEOs must now be tech CEOs.
The challenge lies in the fact that technology, business strategy, and execution are becoming so closely intertwined as to be nearly indistinguishable. All three elements evolve together almost simultaneously, ...
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