9
Newsreading and presentation
Presentation is radio's packaging. It hardly matters how good a programme's content, how well written or how excellent its interviews, it comes to nothing if it is poorly presented. It is like taking a beautiful perfume and marketing it in a medicine bottle.
Good presentation stems from an understanding of the medium and a basically caring attitude towards the listener. The broadcaster at the microphone should consciously care whether or not the listener can follow and understand what he or she is saying. If a newsreader or presenter is prone to the destructive effect of studio nerves, it is best to ‘think outwards’, away from yourself. This also helps to counter the complacency of over-familiarity and is therefore ...
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