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Radio: The Book, 4th Edition by Steve Warren

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RADIO AS A CAREER

3

CAN RADIO REALLY BE A CAREER?

Radio is a career all by itself. It is not intended to be part of a career in another field. Career radio broadcasters wouldn’t even think of seeking another type of occupation. It is regrettable that often, particularly at the college level, radio is lumped into a curriculum called Mass Communication or even Television and Radio. Radio usually shares a very small part of those course studies. In the case of Mass Communication, radio gets pushed aside in favor of heavier emphasis on publishing, television, journalism, the Internet, and so on. To those who are sincerely dedicated exclusively to their work in radio, radio can become an exciting, challenging opportunity. But first, there must be ...

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