Re-Writing and Re-Voicing American Radio for an International Market1

David Goodman and Susan Smulyan

Radio soap operas and other serial dramatic programs arose in the United States as a form of national programming, providing a common denominator of lucrative commercial entertainment for radio networks and large corporations. Their national popularity represented a significant achievement in a large and diverse nation, one that attested to the skills of the writers and producers of these new kinds of radio shows. Legendary U.S. soap producer Frank Hummert claimed that “our stories are about the everyday doings of plain, everyday people—stories that can be understood and appreciated on Park Avenue and on the prairie.” ...

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