THIS IS THE MOST important element of the filmmaking process, and ironically, the one most often overlooked by new filmmakers. If you hire the best cinematographer, screenwriter and actors in the world to work for you, they will make you a film: 8,000 feet of celluloid with absolutely no marketable value. You cannot sell a film. You can only sell a movie. You turn a film into a movie by using publicity to create a buzz, or hype, for your film. Additionally, publicity will attract acquisition executives to your movie.
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