Raindance Writers' Lab, 2nd Edition

13   The Power File

 

ACCUMULATING INFORMATION ABOUT potential buyers is one thing, organizing it into meaningful data is another. In this chapter you will learn how to create and use a power file.

First of all, construct a page in your notebook/computer like this:

figure 13.1

The Power File

Let us analyse this.

Note that the name of the person you are targeting appears in the top right-hand corner. Never put a company name there. The film industry is a people industry, and it is not what you know but who you know that counts. People in the industry ...