ACCUMULATING INFORMATION ABOUT potential buyers is one thing, organizing it into meaningful data is another. In this chapter you will learn how to create and use a power file.
First of all, construct a page in your notebook/computer like this:
Let us analyse this.
Note that the name of the person you are targeting appears in the top right-hand corner. Never put a company name there. The film industry is a people industry, and it is not what you know but who you know that counts. People in the industry ...