Rapid Mass Engagement: Driving Continuous Improvement through Employee Culture Creation

CHAPTER5

Changing Culture Within Weeks: The Rapid Mass Engagement Process

The greatest transformation in employee attitudes ever witnessed.

Investors in People

Quoted by Richard Davies, VP Operations Europe, Coca-Cola Enterprises

Let’s begin to understand RME via a case study and then broaden beyond Rolls-Royce.

The Cultural and Commercial Challenges Facing Rolls-Royce

In 2005, the largest division in Rolls-Royce, Civil Aerospace, faced major commercial and cultural challenges jeopardizing the delivery of its engines to its customers. This in turn would have triggered crippling contractual, financial, and reputational penalties. I interviewed Trevor Orman, then director, operations, and Mike Moran, then HR director.

Trevor said:

Getting it wrong ...