Re-envisioning Organizations through Transformational Change

Chapter 3Role of Employees' Social Media Stories in Employer Branding: A Qualitative Study

Mili Dutta

Department of Management, Birla Institute of Technology-Off-Campus Lalpur, Ranchi

Shruti Traymbak

Jagannath International Management School, New Delhi

Meghna Sharma

Amity International Business School, Amity University, Noida

Jimnee Deka

SRF Research Scholar, Amity International Business School, Amity University, Noida

DOI: 10.4324/9781003267751-5

Contents

• 3.1 Introduction

• 3.2 Literature Review

  • 3.2.1 Employer Branding

  • 3.2.2 Employer Attractiveness

  • 3.2.3 Needs Hierarchy of Abraham Maslow

  • 3.2.4 Needs Hierarchy of Abraham Maslow in Organizations

  • 3.2.5 Personal Fulfilment in Google

  • 3.2.6 Recruitment in Google

  • 3.2.7 Cisco and Social Media