O'Reilly logo

Re-Thinking Retail in the Digital Era by Elix-IRR

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

  1.RETAILSTRATEGY

CHAPTER OVERVIEW

In this chapter, we discuss four key elements of the emerging retail landscape: customers, digital’s underlying dynamics, digital platforms and the rise of digital payments.

1.1 CUSTOMERS ARE TRANSFORMING RETAIL

With the advent of digital channels and technology enabling constant consumer connectivity, retailers are faced with the challenge of keeping up with new innovations disrupting the market.

However, technology alone is not the driver behind the seismic shifts in today’s customer engagement models. Customers are the real catalysts. Therefore, meeting customer expectations consistently across all physical and digital channels is a critical challenge for all retailers.

We explore how this new breed of ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required