CHAPTER 3
FACING YOUR REACH OUT FEARS AND DETERMINING YOUR TARGETS
The first time you send a Reach Out, it can feel frightening. It can feel terrifying to send a message to someone and hope the Target doesn’t take one look at it and think “What a loser!”
Here’s the story of one of my own first Reach Outs to encourage you:
Right after I finished college and was hunting for a full-time job, I wanted to connect with and possibly work for Judy Kou Kasper, founder of Sunday Brunch Dress (SundayBrunchDress.com), whom I had no prior relationship with. I emailed Judy after I moved to New York City shortly after I saw her work featured in Lucky. This was before I was Reaching Out on a consistent basis, and I credit Judy’s kind reaction to this Reach ...
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