Reach Out: The Simple Strategy You Need to Expand Your Network and Increase Your Influence

CHAPTER 8

REACHING OUT ON SOCIAL MEDIA

Email is a great place to anchor your Reach Out Strategy, but there are times when connecting with someone on social media makes more sense. Below are four questions you can ask yourself when you are deciding if social media is the right place to Reach Out:

•  Are you already connected to the Target on social media?

•  Does the Target have over 50 connections on the platform, indicating frequent use?

•  Do you want to highlight something about your social media presence to the Target?

•  Is the Target’s email address hard to find?

If the answer is yes to two or more of these questions, Reach Out on social media instead of sending an email.

Reaching Out on social media means messaging someone on LinkedIn, ...