Part III
Applying A Critical Perspective: Narrative Programming
Come 'n listen to my story 'bout a man named Jed,
Poor mountaineer, barely kept his fam'ly fed.
An' then one day, he was shootin' at some food
An' up thru the ground came a bubblun' crude.
Oil that is! Black gold, Texas tea.
—“The Ballad of Jed Clampett”1
Television is, above all else, a storyteller. Whereas our ancestors used to listen to tall-tale spinners or poets, read the latest serialized novels, tune in to radio dramas, or run to the local bijou each Saturday afternoon, the past two generations of Americans have primarily satisfied their hunger for stories by gathering ...
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