This chapter is about studying reading and studying electronic books in use. Why devote a whole chapter to studies? There are many excellent research methods resources that describe how to design and conduct studies, including texts on quantitative research design (Creswell 2009), qualitative methods (Marshall1 & Rossman 2006), qualitative studies in service of technology design (Sharp, Rogers, & Preece 2007), basic ethnography (Fetterman 1998), involving users in design (Brun-Cottan & Wall 1995)—in short, for every method imaginable for learning about human activity and human interaction with technology.2
Yet studying reading poses particular challenges. Reading is so essentially invisible and so commonplace that it ...