Reading Global Clients’ Signals

By taking a big data approach to analyzing collaborations with large clients, highly distributed global companies can gain valuable and timely insights into client satisfaction.

Peter A. Gloor and Gianni Giacomelli

March 4, 2014

Keeping tabs on the health of client relationships is an important activity for any company hoping to promote stability and growth. Knowing how customers feel about your products and services is particularly vital for organizations specializing in “extended-enterprise” services such as back office operations, decision support, and engineering, technology and asset support for large operations. In the last 20 years, the popularity of such so-called “shared services centers,” those shared ...

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