Case 5.1 Nestlé’s Alliance for YOUth (A)*
B. Sebastian Reiche and Yuan Liao
It was late September 2017, and Frederique Naulette, Human Resources (HR) and project manager of Nestlé needs YOUth (NNY) for Zone Europe, felt invigorated by the recent announcement from Nestlé’s CEO Mark Schneider at events around the UN General Assembly week in New York. As the CEO explained, the company would commit to helping 10 million young people around the world have access to economic opportunities, thereby lifting Nestlé’s Alliance for YOUth (A4Y) to a global level. Nestlé further backed up its commitment by being one of the first companies to join the Global Initiative on Decent Jobs ...
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