Innovation Through Investment in People: The Consideration of Creative Styles
The formation of a problem is often more important than its solution, which may be merely a matter of mathematical or experimental skill. To raise new questions, new possibilities, to regard old problems from a new angle, requires imagination and marks real advance in science. (Einstein & Infeld, 1938)
Progressive companies are generally interested in increasing the number of “good” ideas coming from their staff. This has traditionally been done by training individuals in idea-generation methods rather than by providing direct support for those individuals who have demonstrated a capability of generating ideas. The assumption has been that with an increase ...
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