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Readings in Innovation by David A. Hills, Stanley S. Gryskiewicz

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Fostering Creativity and Innovation in a New-Product Research Group

Richard F. Wright

I once had the good fortune to manage a growing new-product research group as it developed a new and exciting technology from idea conception to the beginning of pilot production. It is not very often that one manager has an opportunity to experiment with techniques in teambuilding, motivation, creativity development, and group goal-setting with essentially a control group, during the lifetime of a single new-product research project. I shall present in this paper an outline of those key factors which I believe fostered a high level of group performance. My focus will be on five key elements of a group structure which in my view encourages innovation and creative ...

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