7 Is Your Story Button On?
Marketing Myth #7: Great products sell themselves.
Marketing and branding are some of the most important early-stage indicators of a company’s potential success.
—Mamoon Hamid, “Debunking the 7 Myths of Marketing in the Enterprise”
A great product is important, but great product marketing is critical. You have to continually sell your brand’s value proposition and showcase your product as the hero in your customer’s journey. Engagement is key. Social media channels help bring your story home by showing your product in use and building a compelling narrative.
Customers need to be able to say—instinctively and immediately—“I get what this does for me. I understand how to adopt and deploy ...
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