As we discussed in Chapter 1, ambition has come to be associated with hardness: being hard in the ruthless sense and being hard to achieve. You know by this point that we’re coming at ambition from a different route and we’re stripping it of all the negative associations. Why would striving for something better or something amazing be a bad thing? In this chapter we want to flag up the traps that you can easily and unwittingly fall into. These are the traps that can lead you back to old-style ambition and away from real ambition. Climbing out of these traps is difficult to impossible, all the more so because they are pretty much invisible.

Ambition traps prevent you from knowing who you are so that you find your real ...

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