Real Estate Prospecting

Chapter 19The Future of Real Estate

According to the National Association of REALTORS^®, the number of real estate agents in the United States has increased steadily since hitting a low in the years following the 2008 mortgage meltdown, and has reached over 1.5 million at the end of 2020. I believe that the record‐breaking pace of the real estate market, driven by the pandemic, has contributed to this upward trend. This suggests that many agents have never worked in a market that is “normal” and may have started their real estate careers during a time of unprecedented demand.

I work with clients who are concerned about how to succeed over the long term and how to position themselves for creating a career in this world. The same goes for seasoned agents who want to maintain their momentum through a rough patch.

These tips should help you to successfully navigate both favorable and unfavorable market conditions, enabling you to continue building a solid and reliable real estate business.

Keep Up with Trends

Real estate success frequently depends on having a keen sense of when new developments are happening and being in the right place at the right time. As a result, when you analyze both the national economy and your local market, you must keep the future in mind. Even though it might be challenging to stay current on news when you are preoccupied with serving clients, you should keep your eye on the market. That being said, also remember that real estate is regional. What is ...