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Real Estate Realities by Ku Swee Yong

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AN INTERVIEW WITH THE AUTHOR

The questions and answers here were from a questionnaire for an interview by a group Masters degree students from Nanyang Technological University, Singapore. Their work was not published but I wanted to share these answers because people often ask how I communicate and present my research findings to an audience. I also explain my philosophy on real estate research. My audience may be one or many and the communication may take place over a phone call, a face-to-face meeting, with or without presentation material, over live national radio or television, through print media, or other mediums.

To produce a convincing piece of work which I can present confidently, I must research, analyse then interpret the data, correlate ...

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