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Real Estate Realities by Ku Swee Yong

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PARTNERING CENTURY 21

In October 2013, my small real estate brokerage firm, International Property Advisor Pte Ltd (IPA) signed up as a franchisee of Century 21 Singapore and became branded as Century 21 (International Property Advisor Pte Ltd) or Century 21 (IPA).

It was not a difficult decision to make. I had left the role of a director of Real Estate Centre of Expertise at the French bank Societe Generale in early 2010 to run IPA. My subsequent frequent sharing of my research and views regarding real estate in the news media and various public forums had given my company a high public profile. Over the years, various large, medium and small ...

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