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Real Leaders by Lily Cheng, Peter Cheng

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CHAPTER 12: PHASE 2 – COMMUNICATING THE CORE VALUES

After core values have been clearly and successfully articulated, the next step in the initiative is to formally transfer the knowledge of the newly articulated core values and their associated behavioural statements to all members of the organisation.

We can use the term ‘cascading’ for information that is passed down to all levels within a hierarchy. Cascading simply means having a leader and a ‘champion’ communicate the intent of the core values, including the respective descriptors and behavioural statements, ensuring that everybody down the line understands what it means to embrace those values.

Amongst various possible methodologies, I feel that the most influential way for a leader to ...

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