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Shoot for the Moon
Shoot for the moon. Even if you miss, you’ll land among the stars.
—Norman Vincent Peale
Cheryl’s team was exhausted from a year-plus of unprecedented crisis management, but things were easing up and they were now grappling with their new three-year stretch goals at the consumer packaged goods company. What they didn’t know was that CEO Cheryl was on the verge of internally announcing Sky, a bold initiative to become the leader in their market within seven to ten years.
Would they rise to this new challenge, or resist it? And even if they all bought in, could they execute?
Up to now when talking about your goals as a ...
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