3

Know What You Want to Do

If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster.

—Stephen Covey

Now we do a deeper dive, applying Mindful Alertness to the Three Dimensions of Leadership, starting with being clear on your top external priorities—those with the highest stakes in terms of potential gains or losses to your organization and you. And you must continually monitor these; they can shift rapidly, as they did for Cheryl.

As CEO of a consumer packaged goods brand, Cheryl had built a spectacular track record, quadrupling her company’s revenues to $1 billion in four years. That got her recruited to become CEO of a brand ten times that size, where she had a simple mandate: grow ...

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