66. Social Media: Build Your Brand and Connect with Customers
The rapid rise of social media may be the most important evolution to impact marketing in decades. It changes everything. It enables businesses to influence new buyers (rather than sell to them), interact and engage with customers (instead of having a one-way dialogue), and it puts the consumer in control of shaping and influencing a brand (not marketers).
The next several chapters will highlight the key trends driving social media, summarize the benefits of the most popular social networks, and describe the metrics and results of businesses that are using it to market and sell. As I send this book to my editor for publishing, I am keenly aware that by the time it is in your hands, ...
Get Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
