CHAPTER 9

Ethics and New Media

By Brian Gross

In 2006, it was estimated that around 1 billion unique individuals the world over used the Internet.1 They had the option to visit, create, or contribute to what is estimated to be more than 200 billion web pages,2 not to mention the option to participate in untold real-time text, audio, and video chats. On top of that are the billions upon billions of e-mails sent and received day in and day out. This revolution in information and communication has taken a scant decade to reach from its entry into the consumer market to this level of penetration and has the potential for ever-greater integration into whatever corners of and activities in the world that it hasn’t yet reached.

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