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Real-World Media Ethics, 2nd Edition by Philippe Perebinossoff

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7Ethics and Ratings




The entertainment industry lives or dies based on ratings, box office tallies and units sold. If people aren’t listening to jocks on radio; if no one is going to a celebrity blog; if no one is streaming a program; if no one is viewing, the prospect of major financial rewards is greatly diminished. In addition, labels, or ratings, on movies, television shows, records or videogames can influence how many people are going to be buying tickets, watching, or playing. A restrictive label can severely limit potential audience reach, producing weak audience totals, causing advertisers to look elsewhere for sponsorship opportunities. How movies, television shows, records and video games are rated thus becomes of primary importance. ...

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