Shoes of Prey launched in 2009. It allowed people to design their dream shoes online, get them expertly manufactured, and have them shipped to anywhere in the world within two weeks. The startup broke even at two months, hit multi-million dollar revenues in under two years, raised tens of millions in funding from top-tier investors and shipped to more than 100 countries. All the metrics pointed to huge scalability. To a huge business. To a huge success.
But it didn’t succeed. In 2018 the business failed. And this is that story.
Reboot tells the truth of what it is like to be at the helm of a global business. From the high highs of besting Karl Lagerfeld on global awards to the low lows of closing the doors on your dream, join author Jodie Fox on a raw journey as she reveals for the first time the story behind the story of fashion darling Shoes of Prey.
This incredible ride will share lessons on raising capital, building a brand, finding suppliers, doing business in China and, most importantly, how to learn and grow from your successes and your mistakes and be ready every day to reboot for the next challenge.
Table of contents
- About the Author
- Phase 1 On Learning and Choosing
- Phase 2 On Building and Determination
Phase 3 On Launching and Commitment
- Chapter 7 Ready?
- Chapter 8 New normals
- Chapter 9 Telling the world
Phase 4 On Raising funds and Evolving
- Chapter 10 Can we please move the status quo? Thanks.
- Chapter 11 Things you can control and things you cannot
- Chapter 12 The money question
Phase 5 On Establishment and tenacity
- Chapter 13 Growing in China
- Chapter 14 Working with your ex
- Chapter 15 New horizons
- Phase 6 On Moving and grounding
- Phase 7 On Failing and Resilience
- Phase 8 On Closing and Acceptance
- Phase 9 On Rebooting
- A whole lot of thank you
- Appendix A Values document
- Appendix B Moving checklist
- Appendix C Fundraising
- End User License Agreement
- Title: Reboot
- Release date: October 2019
- Publisher(s): Wiley
- ISBN: 9780730349433
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