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Recording and Producing Audio for Media by Stanley R. Alten

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Chapter 1. Sound and Hearing

The Importance of Sound in Production

In an informal experiment done several years ago to ascertain what effect sound had on television viewers, three tests were conducted. In the first the sound quality of the audio and the picture quality of the video were without flaws. The viewers’ general response was, “What a fine, good-looking show.” In the second test, the sound quality of the audio was without flaws but the picture quality of the video was tarnished—it went from color to black-and-white and from clear to “snowy,” it developed horizontal lines, and it “tore” at the top of the screen. The audience stayed through the viewing but generally had a lukewarm response: “The show was nothing great, just okay.” In the ...

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