ReCulturing: Design Your Company Culture to Connect with Strategy and Purpose for Lasting Success

INTRODUCTION

RECHARTING THE COURSE OF CULTURE

Often, in order to stay alive, we have to unmake a living in order to get back to living the life we wanted for ourselves. It is this cycle of making, disintegration, and remaking that is the hallmark of meaningful and creative work.

—DAVID WHYTE

I grew up sailing a 23-foot sloop named Timpani on Lake Mendota in Madison, Wisconsin. Every Saturday morning, docked at the Mazanet Marina, my dad taught me about the many parts of a sailboat. Once we were out on the water, he reminded me of the basics: wind direction, steering, and sail trim. “On the boat,” he said, “everything is connected.” If the wind shifts left or right, stronger, or weaker, I needed to look at how to best respond with the tiller ...