Getting the Appointment
Clearly, the first possibility—speaking to the person you were trying to reach and getting the appointment—is the easiest and most preferred outcome. Your basic script, detailed in the prior chapter, will work quite well here. In summary, you reach the person you were targeting and get the appointment. In this instance, a confirmation letter on the day you make the appointment would be a nice supplement to your call and calling a day in advance to confirm the appointment would also be a good idea. A sample confirmation letter has been included in Figure 8-2 for your reference.
Figure 8-2. Sample confirmation letter.
Sending ...
Get Red-Hot Cold Call Selling: Prospecting Techniques That Pay Off now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
