Chapter 1. The History of the Future
The idea for the RED camera began, as many innovations do, with one person’s intense frustration with the status quo. In this case, that person was Jim Jannard, CEO of Oakley, Inc., a sunglasses and apparel company. The status quo in 2004 was the unavailability of a digital video camera that could produce the same quality as 35mm film. Jannard recognized a disparity between what was possible photographically with a 35mm motion picture camera and what could be done with a semiprofessional, high-definition (HD) camera that an average person could actually afford.
He also noted that digital still cameras already ...
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