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Toward a Better Future
Getting Started
Even if you’re on the right track, you’ll get run over if you just sit there.
—variously attributed to Arthur Godfrey and Will Rogers
IN THE 1980S, the rhetoric of globalization concentrated on markets. In the 2000s, it seems much more focused on production. In addition to the substantive content of this shift, it suggests some variability over time in how enthusiasts have thought about globalization up to now. There is similar variability in beliefs about the future of globalization.
Getting caught up in one of these debates is often no help in—and sometimes an obstruction to—deciding what to do about global strategy and getting started at doing it. This chapter begins by commenting ...
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