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Redefining Global Strategy, with a New Preface
book

Redefining Global Strategy, with a New Preface

by Pankaj Ghemawat
April 2018
Intermediate to advanced content levelIntermediate to advanced
288 pages
8h 5m
English
Harvard Business Review Press
Content preview from Redefining Global Strategy, with a New Preface

                              

Introduction

MY FIRST INTERNATIONAL case-writing experience, in the early 1990s, had me visit a Pepsi plant in the strife-torn Indian state of Punjab. Given the political environment—a low-grade civil war—many workers were militants who arrived at the plant each day toting their AK-47s. Pepsi had set up a system whereby these could be checked in and then retrieved at the end of a shift. Absolutely no AK-47s inside the building, the HR director explained forcefully—introducing me to the large differences with which international business must contend.

This sense of differences has been sharpened by the years I have spent since then working on globalization and global strategy. As a result, instead of focusing on ...

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Publisher Resources

ISBN: 9781633696075