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Redefining Global Strategy, with a New Preface
book

Redefining Global Strategy, with a New Preface

by Pankaj Ghemawat
April 2018
Intermediate to advanced content levelIntermediate to advanced
288 pages
8h 5m
English
Harvard Business Review Press
Content preview from Redefining Global Strategy, with a New Preface

7

                              

Playing the Differences

The AAA Triangle

The MNC [multinational corporation] of the late twentieth century had little in common with the international firms of a hundred years earlier, and those companies were very different from the great trading enterprises of the 1700s. The type of business organization that is now emerging—the globally integrated enterprise—marks just as big a leap.

—Sam Palmisano, Chairman and CEO, IBM, “The Globally Integrated Enterprise” (2006)

COMPARE THE WORDS of Sam Palmisano with those of Ted Levitt at the beginning of chapter 1. Levitt was clearly excited about the globalization of markets. What Palmisano is excited about, in contrast—I’ve had a chance to check this with him—is the ...

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Publisher Resources

ISBN: 9781633696075