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Redefining Global Strategy, with a New Preface
book

Redefining Global Strategy, with a New Preface

by Pankaj Ghemawat
April 2018
Intermediate to advanced content levelIntermediate to advanced
288 pages
8h 5m
English
Harvard Business Review Press
Content preview from Redefining Global Strategy, with a New Preface

8

                              

Toward a Better Future

Getting Started

Even if you’re on the right track, you’ll get run over if you just sit there.

—variously attributed to Arthur Godfrey and Will Rogers

IN THE 1980S, the rhetoric of globalization concentrated on markets. In the 2000s, it seems much more focused on production. In addition to the substantive content of this shift, it suggests some variability over time in how enthusiasts have thought about globalization up to now. There is similar variability in beliefs about the future of globalization.

Getting caught up in one of these debates is often no help in—and sometimes an obstruction to—deciding what to do about global strategy and getting started at doing it. This chapter begins by ...

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Publisher Resources

ISBN: 9781633696075