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Redis Applied Design Patterns by Arun Chinnachamy

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Chapter 10. Redis in Advertising Networks

In this chapter, we will examine how to build an online advertising network using Redis. Advertising networks connect the advertisers and publisher websites. Advertisers provide the display ads along with a set of attributes for the ad that should be displayed. Publisher websites provide the content pages with regions marked for ad displays. When the page is displayed, the request is made to the ad network and relevant ads are shown in the designated ad slot.

Typically, an ad network tracks and records the number of page views, the number of times each ad is displayed, the number of clicks on ads, and other statistics that are required to optimize and bill the advertiser.

The key performance criteria for ...

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