imgChapter 7Improving Human Resource Management

Far and away the best prize that life offers is the chance to work hard at work worth doing.

—Theodore Roosevelt

Google, with more than 500 applicants for every job opening in recent years, is harder to get into than Harvard. In 2017 it was once again number one on Fortune's list of the best places to work (Fortune, 2017). Its king-of-the-Internet image helps, but the search giant knows it takes more to hire and retain the brainy, high-energy geeks who keep the place going and growing. As one Googler put it, “The company culture truly makes workers feel they're valued and respected as a human being, ...

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