Rehumanize Your Business

INDEX

A

• Alexa, 25
• Alger, Andy, 5, 6, 9, 13
• Anderson, Mark and Laura, 84–85
• Anecdotal evidence, by name:
  • David Blackston, 76–77
  • Todd Bland, 65
  • Care and Share Food Bank, 66–68
  • Paul Case, 71, 73
  • Brad DeVries, 65
  • Danny Doerksen, 73–74
  • Justen Martin, 75
  • Jesse Peters, 64
  • Daniel Pink, 61–62
  • Clifton Saunders, 74–75
  • Dan Smith, 59–61
  • Donovan Steinberg, 71
  • James Stites, 68–70
  • Michael Thorne, 62–64
• Anecdotal evidence, by topic:
  • child-related considerations, 63–64
  • leadership benefits, 65–66
  • name use, 63–64, 74
  • prerecorded evergreen videos, 71, 76
  • quantifying success, 15–20
  • quantity and length of videos, 73–74
  • recording tips, 77
  • relationship building, 61, 73–74, 76, 77
  • sales acceleration and customer experience improvement, 59–77
  • sales vs. support replies, 68–70, 76
  • teacher benefits, 59–61
  • thank you expression, 63, 64, 66–68, 76
  • word of mouth referrals, 76
• Angelou, Maya, 66
• Anonymity:
  • email, 29, 31
  • personal video eliminating, 76
• Answers, unscripted, 121–126, 129–130
• Apologies, communicating, 86–89
• Appearance in recordings, 118–121, 180
• Apple Mail, 114
• Apple's Clips, 167
• Appreciation, 65–68. See also thank yous
• Approachability, 12, 14–15, 126
• Authenticity, 120–123, 133, 177, 181
• Automation:
  • automated email, 25
  • disintermediation by, 51–52
  • prerecorded videos as (see Prerecorded evergreen videos)
  • robocalls, 26
  • thank yous inserted with, 68

B

• Bad news, relaying, 87–88
• Blackston, David, 76–77
• Bland, Todd, 65, 91
• Blue Snowball microphones, 139
• Blue Yeti microphones, 139
• Boome, Ken, 171, 172