book

Rehumanize Your Business

by Ethan Beute, Stephen Pacinelli

April 2019

Beginner

224 pages

5h 36m

English

Wiley

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A SIMPLE VIDEO MAKES A BIG DIFFERENCEVIDEO FOR RELATIONSHIPS, NOT JUST FOR MARKETINGIT'S LIKE WE'VE ALREADY METVIDEO MAKES YOU MORE FAMILIAR AND APPROACHABLETHE NUMBERS: VIDEO EMAIL VERSUS TRADITIONAL EMAILTHE STATS, CLAIMS, AND HYPE TO IGNORETHE ONE QUESTION TO ASK YOURSELFNOTES
“YOU'VE GOT MAIL”ALTERNATIVES TO EMAILTHE INDISPENSABLE TOOLTHE PROBLEM OF (OVER)CRAFTING YOUR EMAILSSO, EMOJIS?REPAIRING EMAILNOTES
RELATIONSHIPS ARE THE WHOLE POINTMILLENNIA OF HUMAN BRAIN TRAININGOUR FACES SPEAK THE SAME LANGUAGETHE EYES HAVE ITTALKING WITH YOUR HANDSTHE WARMTH OF YOUR SMILEOUTSMARTING OUR MENTAL SHORTCUTSNOTES
SIGN 1: YOU TEACH, TRAIN, SELL, OR SERVESIGN 2: YOU DRIVE OPPORTUNITIES TOWARD FACE-TO-FACE MEETINGSSIGN 3: YOU WANT TO IMPROVE CUSTOMER EXPERIENCESIGN 4: YOU RISK DISINTERMEDIATION BY WEB APPS, TOOLS, AND AUTOMATIONSSIGN 5: YOU BENEFIT FROM WORD OF MOUTHSIGN 6: YOU WIN MORE OPPORTUNITIES FACE TO FACESIX SIGNS THAT YOU NEED PERSONAL VIDEONOTES

AUTHOR DAN PINK AND PROFESSOR DAN SMITHTHE MOST IMPORTANT SOUND IN ANY LANGUAGELEADERSHIP, VIDEO, AND THE HANDWRITTEN NOTEAPPRECIATION YOU CAN FEELMORE SALES REPLIES AND FEWER SUPPORT REPLIESEVEN MORE SUCCESS IN CUSTOMER SUCCESSTHE FIRST SALESPERSON TO SEND 10,000 VIDEOSA SALES TEAM THAT'S SENT 10,000 VIDEOSPERSONAL TOUCH, FASTER CONVERSION, AND MORE REFERRALSIT'S NOT ABOUT THE VIDEONOTES
TOP 10 TIMES VIDEO SAYS IT BETTERWHEN NOT TO SEND VIDEO NOTES
THREE WAYS TO SEND VIDEO IN EMAILSCREEN RECORDINGSENDING VIDEOS BY TEXT MESSAGESSENDING VIDEOS IN SOCIAL MESSAGESDELIVERY, FILTERS, AND FIREWALLSTHE VIDEO VIEWING EXPERIENCEFACE TO FACE IN ANY CHANNELNOTE
WHY WE STOP “DOING VIDEO” BEFORE WE EVEN STARTYOU LOOK (AND SOUND) GREATYOU KNOW WHAT TO SAYYOUR PROCESS RESULTS FROM EXECUTIONSEVEN TIPS FOR BETTER VIDEOSYOU'RE NOT ALONENOTES
VIDEO CAMERA TIPSVIDEO SETUP TIPSTHE RIGHT TOOL FOR THE RIGHT JOBNOTE
TOP REASONS FOR VIDEO EMAIL UNDERPERFORMANCEHOW TO GET MORE EMAIL OPENSHOW TO GET MORE VIDEO PLAYSHOW TO KEEP PEOPLE ENGAGED IN YOUR VIDEOSHOW TO INCREASE YOUR REPLY RATETIPS FOR PROSPECTING WITH VIDEONOTES
HOW TRACKING HELPS YOU FOLLOW UP MORE EFFECTIVELYWHAT TO DO IF YOUR VIDEO EMAIL DIDN'T GET OPENEDWHAT TO DO IF YOUR VIDEO DIDN'T GET PLAYEDWHAT TO DO IF YOU DIDN'T GET A REPLYMULTIPLE VIEWS, LATENT DEMAND, AND LONG-TERM FOLLOW-UPNOW WHAT? THAT’S WHAT!NOTES
MORE EFFECTIVE AND MORE SATISFYING WORKTHE SOFT EDGETHE STATE OF THE MOVEMENTMEASURING MORE THAN OPENS, PLAYS, AND REPLIESYOUR NEXT STEPSREHUMANIZE YOUR COMMUNICATION AND YOUR BUSINESSNOTES