Introduction
Do you ever misread emails or text messages? Or have your emails or text messages ever been misunderstood?
Are you tired of cold calling and sending cold emails? Or of feeling like you're interrupting or bothering people?
Have you ever felt embarrassed by your spelling, grammar, or punctuation? Or has autocorrection ever caused you trouble?
Yes. Yep. Affirmative.
Would you save time by doing more talking and less writing?
If you got face to face with more people, would you create and close more opportunities?
Yup. Absolutely.
And yet every day you continue to entrust some of your most important and therefore most valuable messages to faceless digital communication. The same black text on the same white screen that doesn't build trust, doesn't differentiate you, and doesn't communicate as well as if you just looked someone in the eye and said the exact same message.
The pendulum's swung too far away from the personal touch and human connection that drive your success and satisfaction. It's time to rehumanize your business. No matter the product, service, company, brand, or idea you represent, when people say “yes,” they're saying yes to you. To who you are. With the strategies and tactics you'll learn in this book, you can get to “yes” faster by being more personal and human.
What does it mean to rehumanize your business? It means being more, well, human. Restoring a face-to-face element that's gone missing. Being more intentional and personal in your approach. Building ...
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