Reimagining Industry Growth

8Breakthrough Opportunities for Industries and Trade Associations

At a time when industries face new growth challenges, it is    energizing to share such a compelling call to action for industry executives. The five case studies presented here document how other industry executives extend their reach far to shape the business environment through strategic partnerships with their trade associations. Each case study is supported with tangible examples and outcomes by executives and leaders. It is the strategic partnerships that fuel opportunities to reimagine industry growth. Fully engaged, the partnerships deliver quantifiable and accretive business solutions for the industries they serve.

Nowadays, there is a lot of conversation of what cannot be done. Many say we are in uncharted waters, and that is true. Others say that a longer-term cohesive industry growth strategy is not feasible. However, as I spoke directly with industry leaders and trade association executives and staff, they uncovered new and different thinking. Much of what they shared are viable and increasingly effective approaches to achieve durable growth, including well planned customer-centric strategic partnerships that employ strategic planning and scenario planning: they are effective, and they work. New ground is broken regularly from these and other strategic partnerships, but not all of them were able to be included in this book. As a CEO or C-level executive, you and your industry have opportunities to ...