Skip to Main Content
Reinforcements
book

Reinforcements

by Heidi Grant
June 2018
Intermediate to advanced content levelIntermediate to advanced
208 pages
3h 9m
English
Harvard Business Review Press
Audiobook available
Content preview from Reinforcements

Chapter 9

The Effectiveness Reinforcement

What is the meaning of life?

OK, wait, I don’t want to tackle that one. Let me tone it down a little …

What do people want?

Still a pretty big question—one that psychologists have argued about for as long as psychology has been a thing. Before that, it was the philosophers who wrestled with it. And, of course, neither group owns the market on the subject. Sociologists, political scientists (and politicians), military leaders, marketing executives, educators, lobbyists, activists, and influencers of all shapes and sizes are all in the business of trying to figure out what motivates people to do what they do.

If you randomly ask someone on the street this question, the answer you will get is probably going ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Reinforcements

Reinforcements

Heidi Grant
Alive at Work

Alive at Work

Daniel M. Cable
Lifescale

Lifescale

Brian Solis
Sidetracked

Sidetracked

Francesca Gino

Publisher Resources

ISBN: 9781633692367