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Reinvent Your Business Model
book

Reinvent Your Business Model

by Mark W. Johnson
June 2018
Intermediate to advanced content levelIntermediate to advanced
240 pages
4h 49m
English
Harvard Business Review Press
Audiobook available
Content preview from Reinvent Your Business Model

2

The Four-Box Business Model Framework

The structure of language determines not only thought but reality itself.

—Noam Chomsky

In his seminal book An Actor Prepares, the great drama coach Konstantin Stanislavsky tells the story of an actor who is asked to hide under a table when, according to a stage direction, an imminent threat is just offstage. An actor’s job, of course, is to draw on his life experience to create real emotions and actions within the imagined confines of a script and a stage. This actor was trying to find the emotional motivation to dive under the table, but he could not convince himself that he was truly afraid. Unable to feel the fear, he couldn’t perform.

“Do not think,” the master teacher told him. “Just dive under the ...

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Publisher Resources

ISBN: 9781633696471